Not forgetting the fact that Santa Fe is a small village and I know people as a result of my many art shows, and my one man play that ran here four summers ago, I take to the street armed with postcards to announce the movie premier of The Twilight Angel.
Necessity is the mother of invention. We have a limited budget for marketing, but bits of time. I quite like it, talking to people on the street. And I’ve also been spending a lot of time writing my Facebook friends personal notes and invitations to the film. A lot of them never post and consequently have never met me. I’m discovering them for the first time. The ones who do post know about the film already but I write them personal notes.
I want to let them know I’m thinking of them. The response from almost everyone, even the ones who I am just introducing myself to for the first time is mostly overwhelming. Yes there’s a segment that doesn’t respond but many do, and they respond with thank yous… I’m coming, or I’m out of town but good luck and please let me know when I can see the film again.
It’s very profound and I’m making lots of new friends in the process. A personal handcrafted message written to each person is very powerful, and I realize I’m on to something.
We all like to think we’re special. Wandering around the village of Santa Fe, handing out cards for the movie, I meet people I never would have met unless I had a film to announce, and never would have made so many personal contacts, gotten so much positive feedback.
I’m finding out how much people are interested in me first and then the film. Old friends who own restaurants are happy to see me. I say, “come to the film and bring your cards and advertise.” They seem more interested in how I’ve been. “Don’t be a stranger,” they say when I leave. “Good luck. I’m happy for you.”
I realize you can’t market anything more than who you are. Authenticity and knowing I care about them go a long way. That’s the joy of living in a village. It reminds me that everyone counts here. Our audience is really our family. Friends old and new want to help, to be part of The Twilight Angel. The film, not yet seen has drawn us closer together.
Somehow the process has made me a better person.